Sparkling Wine Packaging
This project is part of the Packaging Design area, where it puts the user in the creative development process through a synesthetic experience for the packaging of Sparkling Brut Chardonnay, from Vinícola Garibaldi.
The theoretical part of the research was divided into two parts, the bibliography and the product
Design
Usability
Packing
Wine
Synesthesia
Bibliographic
Product
Product search
Market analysis
Competitor Analysis
Similars Analysis
Shapes
Production process
Market positioning
Point of sale analysis
After the bibliographic survey, data collection planning was carried out, where the user was inserted into the creative process through a synesthetic experience where he drank the drink and reported what he felt.
Material generated in the workshop was "Translated"
Each participant received a weight of relevance in the survey according to the monthly consumption of wines.
We are a family owned and operated business.
As well as the concepts generated during the workshop.
We are a family owned and operated business.
The evaluations, although qualitative, received a score to facilitate the choice of the alternative and also its refinement.
We are a family owned and operated business.
We are a family owned and operated business.
After the Workshop and theoretical research, a project requirements tree was built
The data generated in the workshop served as a basis for the development of alternatives, for that the generated drawings were "translated" generating style panels with concepts
The alternatives were then made through the concepts generated by the people in the workshop
In addition to the evaluation by grade, people were asked to rate what they liked best, what they didn't like and also if they had any suggestions
