Sparkling Wine Packaging  

This project is part of the Packaging Design area, where it puts the user in the creative development process through a synesthetic experience for the packaging of Sparkling Brut Chardonnay, from Vinícola Garibaldi.

The theoretical part of the research was divided into two parts, the bibliography and the product


Design

Usability
Packing
Wine
Synesthesia

Bibliographic  

Product

Product search

Market analysis

Competitor Analysis

Similars Analysis

Shapes

Production process

Market positioning

Point of sale analysis

After the bibliographic survey, data collection planning was carried out, where the user was inserted into the creative process through a synesthetic experience where he drank the drink and reported what he felt.

Material generated in the workshop was "Translated"

Each participant received a weight of relevance in the survey according to the monthly consumption of wines.

We are a family owned and operated business.

As well as the concepts generated during the workshop.

We are a family owned and operated business.

The evaluations, although qualitative, received a score to facilitate the choice of the alternative and also its refinement.

We are a family owned and operated business.

We are a family owned and operated business.

After the Workshop and theoretical research, a project requirements tree was built

Captura_de_Tela_2020-02-06_às_13.40.39.

The data generated in the workshop served as a basis for the development of alternatives, for that the generated drawings were "translated" generating style panels with concepts

The alternatives were then made through the concepts generated by the people in the workshop

In addition to the evaluation by grade, people were asked to rate what they liked best, what they didn't like and also if they had any suggestions

After evaluating the alternatives, considering the user evaluations, the Final alternative was generated